La Frock was an idea conceived by two friends wanting to bring the beauty, ease and practicality of the dress to women around the nation. The two friends imagined a dress heaven where women could stare, dream and wear some of the loveliest frocks sourced from around the globe. After all, there is nothing simpler than a dress. Throw on one piece, and you look like a million bucks!  Dresses are wonderfully inclusive and every body type can find one to flatter. There’s no thinking, dresses are no-brainers, instant outfits, mood lifters, confidence boosters and so distinctively feminine.  

La Frock’s carefully curated collection of dresses are not the same ones seen over and over on Instagram grids or in mainstream online shops or boutiques around the country, but rather, these dresses are much more special.  La Frock searched the world over to bring women the prettiest, most unique and ethically made dresses available. In partnering with like-minded, slow fashion labels from Denmark, France, Greece, India, Italy, The Netherlands, Ukraine and The United States, La Frock brings you loads of fanciful, magnificent, swoon-worthy dresses to live in. Only 100% pure natural fabrics (organic cottons and handspun linens) natural dyes, hand block printing, hand embroidery and cutwork, and the finest laces, trims and embellishments make it into the La Frock collection.  

We hope our frocks will make you feel happy and beautiful.  We hope you will take pride in the fact that you will be supporting smaller and emerging designers from around the globe, creating not mass-produced garments, and not adhering to the grueling schedules dictated by the fashion world, but rather, designers and brands who support the slow fashion movement, care about quality, centuries old techniques and sustainability.  Our frocks are made with love and care and chosen with the hope that you will reach for them time and time again. Aren’t we lucky we get to wear dresses?

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